An Alternate Shoot
With the COVID19 crisis, a lot the things we used to do, was suddenly not possible anymore. That inspired us to think differently and to start working in new ways - and it gave rise to numerous creative and innovative initiatives. Under normal circumstances, a photo shoot and a subsequent Sales Kick-Off, with all of MUNTHE's agents and sellers, would be a regular feat in April.
Since it‚ naturally, was not possible to gather at MUNTHE's Headquarters this time around, all material for two future collections had to be made virtually. And of course, the safety distance had to be kept through the production of everything from campaign images to the catwalk movie.
Although we missed each other greatly, the final result was fantastic and we managed to produce a lot of stunning material.