OUR PRE FALL 25 COLLECTION JUST LAUNCHED!

The Pre-Fall 2025 collection

The Pre-Fall 2025 collection draws inspiration from Naja Munthe’s love of collecting items she has discovered in markets around the world. These eclectic finds and fleeting impressions, which have stirred Naja’s imagination, serve as the creative fuel for Pre-Fall 2025. The collection reflects these treasures: watercolor art, vintage jewelry, fabrics, and t-shirts, all woven into the unique narrative of the season.

As founder, Naja Munthe, expresses:

“For the Pre-Fall 2025 collection, I drew inspiration from my travels and my passion for exploring flea markets, where I love discovering vintage treasures and gathering new ideas. Each flea market around the world has its own distinct vibe and style, and by merging the memories and items I’ve collected over the years, I was able to shape the story of this collection. One of these treasures was a piece of art made from rich watercolors. The colors and brushstrokes left a lasting impression on me, and I wanted to carry that feeling into the collection. By weaving my love for art with vintage t-shirts and fabrics, I created designs that feel like a tangible reflection of the memories and finds I’ve gathered along the way. It’s a collection that embraces the beauty of contrasts – the old with the new, the bold with the delicate.”

The campaign was shot at our HQ in Copenhagen by Danish photographer Christian Friis and modelled by Ana Plisnic and Coline Leclere.

Our PRE FALL 25 collection can be found both online and in stores starting today.