LIVING ART AT MUNTHE SS24 SHOW
The alignment between the core principles of art and female empowerment collided at the MUNTHE Spring Summer 2024 show and brought attention to the female art scene during Copenhagen Fashion Week.
The show was this time, hosted at the courtyard of Kuglegården in central Copenhagen, surrounded by almost 300-year-old buildings – including the MUNTHE headquarters. During the show, the catwalk was embraced by big banners exhibiting the art of Naja Munthe in colors that matched the collection and created the feeling of entering an inspiring outdoor art gallery. The diverse cast of models brought life to the collection and presented the pieces as wearable art when they walked down the runway.
In between the art gallery and diverse model cast, the oldest Hadid sister, Alana Hadid, debuted her model career during Copenhagen Fashion Week. At the MUNTHE show, she entered the catwalk twice: First, in a long see-through pearl dress and second, in an edgy, black dress.
The SS24 collection is designed in collaboration with Art Monday artists Heather J. Chontos and Aline Gaiad. The inspiration from the talented female artists resulted in a collection captured by colors of red and blue featured in art prints on dresses, blouses, and feminine skirts. Complimented by unique detailing, abstract pencil strokes, pearls of all colors and sequins which stand in contrast to the graphic donkey print, edgy silhouettes and classic suits. This all comes together as a united and elevated collection rooted in the beauty of the art.
Despite the risk of the unpredictable Danish summer weather, the sunlight peaked through the grey skies by the time the fashionable MUNTHE-guests arrived at the courtyard. They arrived in sequin skirts, elegant dresses, prints and colors of all kinds – these are just some of the cool looks that were captured by the eye of the cameras.
In MUNTHE's SS24 collection, 52% of all styles are produced with a minimum of 50% certified materials. Additionally, the banners from the show are repurposed into unique MUNTHE beach bags, giving them new life through upcycling. The beach bags are sewn by the company Venture – a social enterprise that creates jobs for people with reduced working capacity.
The SS24 collection will be available from January 2024.
